Expectations.  Sometimes we set them too high and sometimes not high enough.  Every one of us has been through the ups and downs of life’s expectations.  And then there are the expectations that come with racing. We’ll get into that another time.  One might read the title of this column, “Industry Insider”, and expect to hear breaking news like: “Cannondale is going to make dirt bikes again!”, or “James Stewart quits Supercross to follow his GNCC dreams”, or maybe the revelation of Toyota’s evil plot to destroy America with faulty gas pedals.  Well, here is where those expectations that I was talking about before come into play. If you’re looking for wild internet industry rumors, you will be disappointed.  However, maybe every once in awhile I can shed some light on the inside of this crazy Motorcycle industry and the race scene that we all love and even live for at times.  Looking for hot new product information, Industry shake ups, and how product distribution and your local dirt bike retailer all tie into this wonderful world of mud induced smiles and ultimate gripper seat wedgies? If your answer is yes, then you are in the right place! After all, we are all intertwined into this “mafia”, never going to leave it behind family, whether you like it or not.  Crazy enough to drive 10 hrs on your day off for 2 hours of glory or the occasional 2 hours of anguish?  How about to give up the comforts of your own familiar, clean bathroom and warm accommodating bed for the plastic Porta John with no toilet paper, smells that you can never quite identify and then finish the evening off with the bone chilling metal bedroom that your van has become for the weekend?  Does this sounds like a weekend you dream about and the only time in your life you can get your lazy butt out of bed before 9:00am? Do you get that nervous twitch every Friday after a long work week and all you can think about is the blood flowing so rapidly into your forearms that at any moment they are going to burst wide open and you’ll be nothing more than a chalk outline at your favorite riding spot?  Maybe it’s the Ground Hog Day-like Monday mornings where you tell your riding buddies about your “almost crash” (usually involves dirt bike sounds and lots of hand motions), and of course you make time to call and rub it in to the ones that didn’t get to act out their lusty desires over the weekend.  Then my friend, not only are you in the right place, we are going to get along just fine!